Compare The Best Email Marketing Services
Our top recommendation for most people is Constant Contact because it offers the most value of any email marketing provider. Try Constant Contact free for 60 days, no credit card required.
Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.
Success with your email strategy starts with finding the right email marketing service. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.
Top 12 Best Email Marketing Platforms
Constant Contact — Best overall
Sendinblue — Best for growing your customer base
MailerLite — Best for the essentials at an affordable price
Campaigner — Best for marketing teams
SMTP.com — Best for high-volume email marketing
Omnisend —Best email and SMS marketing combo
Moosend — Best for ecommerce
AWeber — Best value for low subscriber count
GetResponse — Best for automated lead generation
HubSpot — Best for automated email marketing
Drip — Best for new ecommerce businesses
ConvertKit — Best for influencers, bloggers, and creators

Over my career, I’ve managed email lists with more than 100,000 subscribers and used about every email marketing tool in existence.
Whether you’re starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service for your situation.
Email Marketing Service Reviews
Constant Contact – Best Overall

Visit Constant Contact
2 MONTHS FREE
DRAG-AND-DROP EMAIL BUILDER
100+ MOBILE-FRIENDLY TEMPLATES
SIMPLE EMAIL AUTOMATION
GET A 60-DAY FREE TRIAL
Constant Contact is our recommendation for most users. Beginners will find a complete toolkit that’s easy to use–veteran email marketers will recognize immediately how much time Constant Contact can save their team.
Don’t take my word for it. Constant Contact lets you try the full email marketing platform risk-free for 60 days, with no credit card required.
And forget about needing to be good
at designing emails. Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters. There are more than 100 pre-built, mobile-optimized templates.
Automation is another key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
How much time can you save list building with beautiful templates and simple marketing automation? Constant Contact excels as an email list service, but it’s so much more.
And as soon as you hit send, Constant Contact is recording results in real time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Tracking email marketing campaigns with Constant ContactPricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Core and Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
Core
0 – 500 Subscribers — Starting at $9.99 per month501 – 2,500 Subscribers — Starting at $35 per month2,501 – 5,000 Subscribers — Starting at $55 per month5,001 – 10,000 Subscribers — Starting at $80 per monthPlus
0 – 500 Subscribers — Starting at $45 per month501 – 2,500 Subscribers — Starting at $70 per month2,501 – 5,000 Subscribers — Starting at $95 per month5,001 – 10,000 Subscribers — Starting at $125 per monthBoth plans offer pricing tiers for up to 50,000 subscribers.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
Learn more and sign up for a free 60-day trial at Constant Contact.
Sendinblue – Best for Growing Your Customer Base

Visit SendinBlue
LIMITED FREE FOREVER PLAN
Sendinblue offers everything you need to launch and track an email campaign. Add your content to their machine and watch your outreach take flight.
This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.
There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.
You can use the free forever version of Sendinblue, and send up to 300 emails per day without paying a cent. Once you see how it drives, you’ll understand why it’s so popular.
In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:
Landing pages. Create actionable and engaging web pages to collect leads for you.
Sign up forms. Place forms anywhere on your website to get user information.
Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.

It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
Up to 300 emails per day
Unlimited contacts
Chat
SMS marketing
Email template library
Lite — $25 per month
Up to 100k emails
No daily sending limit
A/B testing
Remove the Sendinblue logo
Premium — $65 per month
Up to 1MM emails
Marketing automation
Facebook ads
Retargeted ads
Landing pages
Telephone support
Enterprise — Customized pricing
Customized email volume
20+ landing pages
Customer success manager
Access for 10+ users
Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.
MailerLite – Best
For the Essentials at an Affordable Price

Visit MailerLite
PRICE STARTS AT $0
PREMIUM PLANS START AT $10/MO
ALL BASIC EMAIL FEATURES
A/B TESTING TOOLS
TRY MAILERLITE FOR FREE
MailerLite offers all of the essentials with none of the frills. It’s free to use for up to 1,000 subscribers, so there’s no commitment if you’re looking to test it out.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
Up to 1,000 subscribers — $10 per month
1,001 – 2,500 subscribers — $15 per month
2,501 – 5,000 subscribers — $30 per month
5,001 – 10,000 subscribers — $50 per month
10,001 – 15,000 subscribers — $75 per month
15,001 – 20,000 subscribers — $100 per month
20,001 – 25,000 subscribers — $120 per month
25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month. If you upgrade to a premium plan, the cost usually winds up lower than most other email marketing tools.
Start sending emails with MailerLite for free.
Campaigner – Best for Marketing Teams

Visit Campaigner
AUTORESPONDERS AND
Campaigner is the perfect tool for a team with experience that’s outgrown lightweight, beginner-facing email marketing options.
The sophistication of this tool keeps it out of the beginner camp, but it’s not so advanced as to require a developer by any means.
You’ll be able to customize your email segmentation, personalization, and customer journeys. Capture the info you really need and capitalize on it.
Campaigner automates a lot of the busy work, giving you more time to dive into the pre-built reports on open rates, conversion rates, and so on.

Everything from an email marketing service you would want is built into the platform. Total rookies might be overwhelmed by how much you can do, but if you’ve run some campaigns you’ll recognize how easy it is to stay on track with Campaigner.
Deliverability is exceptionally high, even among top services, and there are plenty of tools to keep your contact lists groomed and your email in good standing.
Send transactional emails reliably with Campaigner’s SMTP relay service. Track opens, clicks, and specific links within your email. Figure out exactly what works and compound your success.
The built-in A/B testing features let you experiment with subject lines, senders, dynamic content, send times, and more.
Campaigner is available in several packages, but you can always contact them for a custom plan. You can also sign up for a 30-day free trial, which gives you access to the entire Campaigner
platform.
Here’s how the plans break down:
Starter: $59/month for up to 5,000 contacts
Essential: $179/month for up to 25,000 contacts
Advanced: $649/month for up to 100,000 contacts
eCommerce: $59/month for up to unlimited contacts
The Starter plan comes with a trim set of segmentation tools, autoresponders, and the drag-and-drop email editor, among other tools. Upgrading your plan gives you a higher number of contacts and more advanced email marketing features.
Off the shelf, Campaigner is going to work fine for just about any email marketing use-case. It gives you the tools and visibility to find wins and fine tune your campaigns over time. Get started with Campaigner for free today.
SMTP.com – Best for High-Volume Email Marketing

SMTP.com offers one of the most trusted email relay services that supports email at high volume. It doesn’t matter how many hundred or million emails you need to send. Payments or purchases? Not a problem.
Dealing with email deliverability problems is the worst. You put so much time into your list, segmentation, email design, and then some IP issue grinds your machine to a halt.
With SMTP.com email relay service, you can avoid deliverability issues entirely. Kick off your campaigns with confidence.

Think of SMTP.com as a final mile delivery service for email campaigns. Ensure the maximum number of emails reach their intended destination, track all the important metrics, and report back.
It’s not here for designing, strategizing, or project managing your email marketing. Instead, it’s a focused product that ensures your careful work is carried directly to the recipient’s inbox.
You can implement SMTP.com in a variety of ways. Teams that want a hands-off experience can use managed services and those that want more control can implement the email relay API.
However you choose to deploy SMTP.com, the software is secure and built to scale. Integrations are minutes not days, and support is available 24/7.
It’s a great solution for companies that send a lot of transactional emails for billing, accounts, ecommerce, and so on. These emails have to be fast in order to keep customers happy and their information secure. With SMTP.com, you
know the message is going to make it safe and sound.
Pricing for SMTP.com services is broken into several packages with custom pricing available for high volume senders:
Essential: $25/month for 50,000 emails per month
Starter: $80/month for 100,000 emails per month
Growth: $300/month for 500,000 emails per month
Business: $500/month for 1 million emails per month
Notably, the Essential plan comes with a shared IP. All other plans have a dedicated IP. For people looking to send over 250 million emails each month, SMTP.com offers a custom high volume plan that comes with its own dedicated IP and mail transfer agent (MTA).
Any plan may add on SMTP.com’s Reputation Defender service, which monitors and protects your IP against soft and hard bounces.
This is a very focused solution that can help email marketers put deliverability issues behind them. Get started with SMTP.com today.
Omnisend – Best Email and SMS Marketing Combo
Visit Omnisend
PRICE STARTS AT $0
TAILOR-MADE FOR ECOMMERCE BUSINESSES
PRE-BUILT AUTOMATIONS
CROSS-CHANNEL SALES TRACKING
Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.
They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.
All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.
They also have pre-built automation for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.
Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.
Below is the Omnisend pricing breakdown:
Free — $0
Up to 500 emails per month and reach up to 250 contacts
Omnisend-branded email campaigns
Signup forms, boxes, and pop-ups
Reports
Standard — $16 per month
Up to 6000 emails per month and reach up to 500 contacts